Cordario Collier
Brand Strategist & Graphic Designer
Turning lemons into lemonade is only part of the process. The next step is determining who needs your lemonade, why they need your lemonade, and how those individuals will identify your lemonade from others?
I enjoy creating great strategy and design around businesses that consciously focus on making the best lemonade out of the lemons they have been given.
A paradox.
Misfit Genius is a concept I created to represent the balance of positive and negative in the growth process. Many people have a negative perception of the word Misfit and have a positive perception of the word Genius, but one cannot be a Genius without essentially being a Misfit.
